Definition
PEPE is a cryptocurrency that belongs to the category of meme coins, taking its identity and branding from the internet meme character Pepe the Frog. It is designed primarily as a speculative, culture-driven digital asset rather than as a token with a clearly defined technical utility or unique blockchain functionality. Like other meme-focused tokens, its perceived value is heavily influenced by online communities, social media attention, and market sentiment.
As a concept, PEPE represents the blending of internet meme culture with crypto markets, where humor, virality, and community participation shape the token’s narrative. It typically exists on an existing blockchain as a token standard rather than as a standalone network. The project’s positioning emphasizes cultural relevance and community identity over traditional fundamentals such as revenue models or protocol innovation.
Context and Usage
PEPE is often discussed alongside other meme coins such as Dogecoin and Shiba Inu, which also derive their identity from popular internet characters and jokes. In this context, PEPE functions as a cultural reference point within crypto, signaling participation in a particular online subculture and style of humor. Its presence in the market highlights how narratives and memes can influence attention and trading behavior around a token.
Within crypto culture, PEPE is used as an example of how quickly a meme-based concept can gain visibility and liquidity when amplified by social media and community promotion. It illustrates the idea that branding, symbolism, and shared online identity can be central to a token’s recognition, even when its technical features are similar to many other tokens. As a result, PEPE is frequently cited in discussions about speculative meme coins and the role of internet culture in shaping crypto trends.