Definition
A social token is a cryptocurrency created around an individual, community, or brand to represent membership, access, or reputation within that group. It is a digital asset that can be issued and managed on a blockchain, allowing holders to signal support or affiliation. Social tokens often exist alongside other crypto assets such as a Utility Token or Governance Token but are specifically centered on social relationships and community identity.
As a concept, a social token is designed to capture the value of a community’s attention, engagement, and participation. It can be integrated into a DAO or other community structure, where holding the token may align with certain roles or recognition. The token’s value and relevance are closely tied to the strength and activity of the underlying community rather than to a standalone technical function.
Context and Usage
Social tokens typically appear in online communities, creator ecosystems, or platforms that function as a Marketplace for digital goods and experiences. In these environments, the token can act as a simple way to represent belonging or tiered status, separate from more formal Tokenomics designs focused on complex financial incentives. While they may share traits with a Utility Token, social tokens are primarily defined by their link to social capital and community culture.
Within a DAO or other decentralized community, a social token can coexist with a Governance Token that is used for formal voting, while the social token reflects softer aspects like reputation or fan engagement. The design of a social token’s supply, distribution, and role in a Marketplace is part of the broader Tokenomics of the project. Overall, the term emphasizes the social and community-based nature of the token rather than purely financial or technical characteristics.